Augmented Reality in E-Commerce - Vizent.co

What is augmented reality (AR)?

Augmented reality models refer to immersive technologies that combine real environments with virtual elements to enhance customer engagement with an application or platform. Although primarily associated with online shopping, augmented reality is playing an increasing role in the retail sector. AR helps sellers add another layer of value-added touchpoints to the buying journey. As consumer expectations rise for more engaging and interactive shopping experiences, augmented reality tools enable customers to better understand the products on offer while being immersed in the story of the trademark.

Benefits of 3D Augmented Reality for Retailers and Brands

Delivering a Truly Omnichannel Shopping Experience

Shoppers often have significantly different experiences between e-commerce and physical commerce, even when shopping with the same brand. As online shopping has become an entirely separate department for many traditional retailers, this has led to rigid, isolating experiences that prevent consumers from moving seamlessly between channels. This is a particular challenge as digital and physical sales channels each have their own advantages and disadvantages. 

Bricks and mortar allow consumers to freely interact with the product but are bound to a specific time and place. While online stores allow customers to shop entirely on their terms, this requires them to take risks on untried or untested products. The Augmented reality models help brands bring the essence of the in-store experience to the customer's e-commerce purchasing journey – and vice versa – by providing customers with unparalleled flexibility in how they interact with each other.

Lower ROI (and Higher Conversion Rate)

High ROI is a persistent problem in e-commerce. Many customers end up returning products due to incorrect dimensions – or simply because they look different in a physical environment than online. Augmented reality allows brands to reduce return rates by allowing customers to “try on” products virtually in their homes or even on their faces and bodies through AR filters. This helps consumers be more confident that their purchasing decision is the right one. 3D augmented reality helps consumers avoid inappropriate purchases that will eventually be returned to their warehouse.

Add value to your brand

The concept of “value” is often difficult to define for brands; it is the intangible “something extra” that creates a satisfying customer experience. Augmented reality is an important indicator of value because it provides consumers with powerful tools to help them make purchasing decisions. The more features you have in your toolbox, the easier it is to improve your customer's perception of value.

Stronger customer relationships

It is very important for the business that consumers trust purchasing from you, they're much more likely to shop again and recommend your business. Augmented reality models help to boost consumer trust because it's a wise investment in the customer experience.